Mitsubishi Authorised Distributors


With full manufacturer backing, a wealth of equipment and technical expertise at our disposal, our professionalism, potential and commitment has been fully recognised by one of the industry’s leading brands.

Our Approach

At Endeavour, we offer a complete range of services to our customers in the South Yorkshire region: from used and new forklift sales to short-term and long-term hire to servicing and parts across all brands. We also offer floor care, access equipment and much, much more.


Our team is led by Rotherham-born Jason Reynolds and Richard Ellis. With more than 50 years’ industry experience between them, working for some of the UK’s leading manufacturers, they have worked with customers of all shapes, sizes and sectors across the UK and locally in the Yorkshire region, including: TATA Steel, ASD Lighting PLC, Ron Hull Group, Thessco Ltd, Tekfloor Limited.

We are South Yorkshire’s exclusive supplier of Mitsubishi Forklift Trucks: working with customers throughout Barnsley, Wakefield, Sheffield and Rotherham.

From our new 12,500 square foot new premises in Aldwarke, Rotherham, our team of ten works tirelessly to deliver the benefits of Mitsubishi products to local businesses… backed by the unwavering support they need to keep their businesses on the go.

A large casual hire fleet, stock of new and second hand units are all held in Rotherham, enabling us to provide the best possible solutions to our customers.

Our experience, customer commitment and in-depth knowledge of South Yorkshire businesses has impressed the UK’s sole importer for Mitsubishi Forklift Trucks so much that they have invested significantly in Endeavour to ensure our long-term success… and, in turn, that of our customers’, too.

Our fresh new approach, high levels of customer service support and the Mitsubishi brand have already proved popular with local companies with a number of significant successes to date.

To find out how what we can do for your business, take a look at our products or call 01709 242505 or email

managing director

Jason Reynolds

From engineer, to sales management, national accounts to managing director, Jason’s distinguished career has been built on a reputation for knowledge and integrity. What Jason doesn’t know about materials handling, isn’t worth knowing.